If you’ve spent any time on The Connection, our digital networking hub, you’ll know that we’re all about innovating and sharing great ideas. So it’s no wonder that we love everything about TED (Technology, Entertainment and Design), a not-for-profit organization that hosts informative talks from leaders across a myriad of disciplines. We’re also crazy about TEDx, independently organized TED events that follow the TED format.
Here are three TEDx talks that you can use to gain a new perspective on your approach to customer service:
A Search for Loyalty – Dr. John Story at TEDx, Texas A&M University
What’s the point of customer service? It’s to ensure you are creating loyal customers, so they will purchase your products again and again. In this informative TEDx talk, Dr. John Story, associate professor at the University of St. Thomas, explores the core reasons why customers make repeat purchases, and what different companies are doing to foster loyal customers.
Click here to access this presentation.
The Customer Revolution in Customer Service – David Bequette at TEDx, Yerevan, Armenia
This talk is ideal for Western companies looking to expand their global presence. In this talk, David Bequette—chief financial officer at FruitsMax— breaks down customer service into its basic components while also providing a brief history of Western versus Eastern customer service philosophies.
Click here to access this presentation.
Culture as Competitive Advantage – Joanne Smith at TEDx, San Louis Obispo, California
Is your company struggling to provide great customer service? The problem could run deeper than your technology. It could have a lot to do with the culture you are promoting. In this talk, Joanne Smith, senior vice president of In-Flight Service for Delta Airlines, shows how to use corporate culture as a way to attract strong employees, and also customers.
Click here to access this presentation.
Now, sit back, relax and enjoy these presentations. We hope you walk away with some new ideas that you can implement in your customer service departments.