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Direct Response Marketing: A Primer

by Heather Carter - October 7, 2011

Direct Response Marketing:  A Primer
By Heather Carter

 In the contact center world, we’re constantly re-evaluating our skill set to work our way through the crowd to find that perfect partner to work with. Do we show off our closing skills with the direct response client? Does appointment setting net us the greatest returns? Does catalog order taking keep our agents engaged, without the high-stress pressure to close? Or is “simply fielding” customer support calls that simple? At one point or another, we’ve all asked ourselves the question, “Where are the good clients and how do I find them?” The answer is simple. GET OUT THERE!

Recently Dynamic Direct attended the Response Expo 2011 in San Diego where the “who’s who” of direct response marketing gathered. The mission? To help each other succeed in business. In this tough economy, networking and relationship building is key. The Response Expo is the best place for corporate marketers, direct response agencies, traditional advertising executives and the television world to come together and thrive.

The key to effective networking and relationship building is to really explain how, in the sea of contact centers, you are not only unique, but valuable. Do you provide superior customer interaction quality? Is size your strongest asset? Longevity? Flexibility? Or maybe your agents have attained a unique quality that establishes you as the pinnacle within a given customer communication niche.

Depending on the needs of the client, each contact center must design a program that fits their client’s desires and deliver results. Dynamic Direct does not subscribe to the “bigger is better” mantra, we simply demonstrate how our flexibility, creativity and focus on each individual client delivers the results our clients are looking for; without the headaches or constant monitoring required of some contact centers. Why? Because we pride ourselves on what we refer to as “project ownership”- your campaign is our passion. We pride themselves on not just taking call after call, but on building a personal relationship between our clients and their customers. And we keep customers coming back by demonstrating results through detailed reporting and productive communication. We provide more than just answering the phone, we really listen to the customer’s needs and provide exceptional, complete contact center service.


 
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